Flo Health chose a super app strategy from an early stage, where a super app consists of multiple apps within an umbrella app, which inherently dictates platform solutions. However, investing in large-scale platforms without understanding our needs could be dangerous. We have come a long way, experimenting with different approaches that have led us to our current state.
In addition, we will discuss our next steps, which will help us scale and build an ecosystem for different needs. We will cover topics such as how to build apps inside the super app, how to support different user journeys, the role of development experience teams, and how platform/enabling teams can boost innovation.