Stories
End-to-end workflows are key for developer portal success
The introduction of end-to-end workflows has helped us overcome the cold start problem of our Netflix developer portal. End-to-end workflows provide unique value to users that increase our active usage, while promoting the discovery of adjacent value-added capabilities in our product.
Talk abstract
Our initial approach of consolidating existing developer tools into a new developer portal did not provide enough value-add for our users to change their existing tooling preferences and behaviors. However with the introduction of end-to-end workflows we gained sufficient traffic to enable the organic discovery of these features and promote stickiness.
We leveraged three mechanisms to implement these captive workflows:
- Lift and shift existing workflows
- Implement altogether new workflows
- Leverage the power of aggregations and drill-down views to provide new experiences
As our portal becomes “the place where developers are” we are finding an increasing number of platform tooling partners proactively looking to collaborate with us and integrate their experiences with our developer portal.
